I need your help with Small Batch
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So… Small Batch was actually meant to launch today.
Except I’m missing a fragrance 🙃
There are five fragrances in the first collection. Four are here, made and ready to go. The fifth one has been delayed a few times and I’m now being told it won’t arrive until the end of September. And of course, it happens to be one of my favourites 😂
So now I’m a bit stuck. I could launch the four that are ready next week and then add the missing one when it finally arrives. My only worry is that it gets a bit missed. If I’ve already launched Small Batch and then another fragrance appears a couple of weeks later, will it just feel like an afterthought? Because I REALLY like this one and I want it to get the same chance as the others.
The other option is to wait until all five are here. But by then we’re at the end of September and heading straight into Super Seconds, which I need to start talking about very soon. So realistically, I’d probably end up waiting until after Super Seconds to launch the whole collection. Which feels like a LONG time when four of them are literally sitting here ready to go.
And then I realised…
I’ve said from the beginning that I want you to be involved in Small Batch. I don’t want to just make all the decisions behind the scenes and then show you the finished thing. So this feels like a pretty perfect opportunity to actually do that.
What would you rather I do?
A. Launch the four next week and release number five when it arrives
or
B. Wait until all five are here and launch the full collection together after Super Seconds
Leave A or B in the comments below.
And if you vote A, I’d REALLY like to know what you think I should do with the missing one.
Give it its own little launch? Give everyone who buys from the first four a discount when it arrives? Early access? Or am I completely overthinking it and you wouldn’t care if one fragrance arrived a bit later? 😂
Tell me what you think.
And because I’m asking you to help me make the decision, I thought I’d make it a little more interesting.
I’m going to give one of you the entire Small Batch collection.
All five candles.
Just leave your vote in the comments below by 11:59 pm on Tuesday 15 September and you’ll be entered into the draw.
I’ll pick one comment at random and, more importantly, I’ll finally know what I’m doing with this launch 😂
Over to you.
Sari x
The boring but important bit
No purchase necessary. One entry per person. Leave a comment on this blog post by 11:59 pm on Tuesday 15 September 2026 to enter. One eligible comment will be chosen at random. The winner will receive all five candles from the first ambustum Small Batch collection. Open to UK residents aged 18+. The winner will be contacted using the email address submitted with their blog comment. No cash alternative. The prize is non transferable. This giveaway is run by ambustum and isn’t sponsored, endorsed or administered by Instagram or Meta.
18 comments
Both sound good but if you do A, then you can have a mini launch of the fifth when it arrives.
A, launch the 4 now with us getting notified when the 5th is available so we can get that too 😍
I suggest to offer a set of 4 for immediate delivery or the full set with delayed delivery or send on when ready.
Launch the four , as we’re excited to get them , then do a mini launch for number 5
Option A – make the 5th one its own special fragrance since it’s your favourite. Could market it around it being your favourite so it needed extra love and care before being released!